Direct Response or Bust!

Posted by Carmen Ventrucci

Direct response marketing is a marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products, and the reason you do what you do. It’s a way to showcase the IMPACT you want to make with your business.

Customers love this because they are offered the opportunity to respond, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you.


So, what does direct response marketing look like? Well, it comes in many forms, including:

  • Direct mail
  • Email
  • Social media content
  • Print ads
  • Radio and TV ads
  • Coupons or other incentives
  • Telemarketing

Some of the advantages of direct marketing are:

  • A great way to use free time during lulls in business
  • Productive way to communicate and empower you to create more relationships
  • Great way to up-and cross-sell to current customers
  • Low-cost way to dig up new business
  • Used as leverage to turn small sales into large sales
  • Supplement your current marketing program
  • Cost-effective way to reach target markets
  • Offers measurable results
  • Reach outside your local area for new business
  • Increase the effectiveness of your sales force

These are all great things that can come from just taking a few simple steps to putting together a direct response marketing plan and executing it.

I honestly don’t think you’ll ever find a safer, lower-risk, higher-profit method of increasing your business or profession than direct-response marketing.” Jay Abraham


Direct response marketing is one of the best ways to launch your business on a large scale and reach out to everyone in your target market whether they are in your local area or not. Our GUIDED TOUR can help you put together a great direct response marketing plan and get you on your way to heightened success and impact.

Carmen Ventrucci’s motto is Follow Your Road. She knows small business owners create their businesses so they can make an impact on their clients, community, family, and life.

Nicknamed by her clients as ‘The Girl with the Golden Shovel’ due to results, Carmen helps her clients scale and grow their business so they can magnify their impact.

Carmen is a small business consultant based in St. Paul, MN, and serves clients across the USA with her company, True SISU Life, LLC. See how Carmen’s Golden Shovel can impact you at

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